The Next Chapter
New commercial for Fyffes Ireland, sponsoring Dundalk FC as they attempt to become champions once again.
Watch the ad
Once again we teamed up with Fyffes Ireland to help promote League of Ireland team Dundalk FC. Having produced their previous video 'The Captain's Armband', Dundalk went on to make history by winning the title for the third year in a row. But having now lost the title, they are back this season with a new determination to reclaim what's theirs. So the challenge for us was to tell a story that not only acknowledged the loss, but also captured the new hunger and passion of the team. We wanted the video to reinvigorate the players, the supporters, and the town and show people that true champions are made in adversity.
Ian Hunt Duffy
Narayan Van Maele