Failsafe

Fuelgood

Brand new commercials for Applegreen and their 'Fuelgood/Revolution' campaign.

Watch the ad

Watch the Ad

Watch the Ad

Applegreen were launching their revolutionary new fuel 'Fuelgood' and the idea was to turn everyday Applegreen customers into unlikely revolutionaries. We wanted to adopt the style and tropes and of old revolutionary paintings and propaganda posters, and present them in a funny, quirky and uniquely Irish way. The revolution will be motorised!

  • Agency

    Chemistry

  • Director

    Spiceburger

  • Producer

    Ian Hunt Duffy

  • Cinematographer

    Evan Barry