Going the Extra Smile
Mace want young people to go the extra 'smile' in their community and help promote positive behaviour.
Watch the ad
Mace have a new campaign they wanted to promote to encourage young people to get involved in their community in a positive way. So they brought in the big guns- Rugby superstar Johnny Sexton- to motivate and help wrangle the kids! It was a fast and frantic shoot, but it turned out to be a nice, bright piece.
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Agency
Fifty-Three Six
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Producer
Ian Hunt Duffy
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Director
Vincent Gallagher
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Cinematographer
Philip Blake