Going the Extra Smile

Mace want young people to go the extra 'smile' in their community and help promote positive behaviour.

Watch the ad

Mace have a new campaign they wanted to promote to encourage young people to get involved in their community in a positive way. So they brought in the big guns- Rugby superstar Johnny Sexton- to motivate and help wrangle the kids! It was a fast and frantic shoot, but it turned out to be a nice, bright piece.

  • Agency

    Fifty-Three Six

  • Producer

    Ian Hunt Duffy

  • Director

    Vincent Gallagher

  • Cinematographer

    Philip Blake